History of Computers - Push Technology
by Nataly Torres
Push Technology is a form of communication that facilitates accessing content from the Internet, eliminating the need to sync or visit several different websites to get their content. Instead, a server is used to let devices know that there is new content and pushes it to the device, usually in the form of a "notification."
Push Technology came about in 1996 when PointCast introduced it as client software. It became increasingly popular when it was used by RIM and soon thereafter by Microsoft. It was mainly used in Blackberrys devices to sync e-mail, calendars, and facilitate surfing the web. Push technology is a form of Internet communication in which a server gathers data from websites and then that server communicates with phones and other devices, letting them know when new content is available.  These websites or apps have been granted access by the user to send them "push notifications." One of the advantages of push technology is that it helps increase the battery life of phones and other devices. Rather than check individual servers for new notifications or content, phones only check one server at timed intervals or the server send a signal to the device to let it know new content is available.
The advances and uses of Push Technology have increased the efficiency of phones, notebooks, and other electronic devices as well as their battery life.  It also eliminates the need to sync your devices and check individual websites or apps to check if you have received a new e-mail or if an event has been added to a calendar, facilitating many areas such as the workplace.  Push advertising is a new concept that is growing because it allows companies to send users advertisement along with their content.